The right search engine friendly keyword selection is mandatory to create a successful marketing campaign. Keyword selection is one part of the solution, you must also have knowledge as to how to properly use your keywords.
In order to begin the keyword selection process, you must have access to a good keyword tool. The better keyword tools usually have a monthly membership fee, but if you are just starting out, you can use a free keyword tool.
There are several free keyword tools that can also be effective. SEO book has a free version of their keyword tool that is pretty good. The more comfortable you get with keyword selection, you can upgrade to a more comprehensive tool.
Making the best use of your keyword phrases is important in getting noticed with the search engines. It is a must that you use you phrases in up to 7% of your website’s content.
The frequency in which you use your keywords are important, but you must make sure that you avoid sounding redundant. The use of many variation of your phrases can be used to keep your content from being too repetitive.
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Variation in your popular keywords will make it easier for website visitors to read and understand your content. The search engine robots will also find it easier to identify the topic of your site as well as your keywords.
Anchored text plays a major role in getting your website to rank well in the search engines. Whenever you are linking back to your website from a backlink, it is crucial to your rankings that you utilize your keywords as an anchored text. This strategy will let the serps know that your keyword is relevant to your website’s topic.
The top rule in choosing the right keywords has to do with cross checking your keyword results. The best way to get security in your selection is to check your keyword effectiveness with different keyword tools. It may take a little more research, but it beats wasting effort on non performing keywords.
Marc Marseille is a professional marketing consultant with many websites on the net providing coaching and resources for business owners. Marc is the owner of a natural organic seo company that provides organic seo for internet entrepreneurs.