Networking ability can literally propel your referrals, your business, and your income to higher levels of success. Disappointingly, a select group of entrepreneurs don’t follow five important networking rules. Therefore, they fail at building business relationships that can turn into new business, repeat customers and unlimited referrals. Don’t be one of them. Follow these 5 networking rules, as they’re the building blocks for creating a gold mine of continuous referrals.
Rule #1: Never Lose Focus of the ONLY Business Philosophy That Matters!
I have an uncomplicated philosophy for succeeding in any business! Forget about strategic plans, fancy formulas or complex ratios. These are important parts of running a business. However, whether or not any company is successful and profitable will depend on this simple, yet extremely valuable philosophy: If you don’t continuously attract new customers and keep current customers, then you won’t be in business very long. ”
It doesn’t matter which business you are in. The bottom line to the success of ANY business, big or small, is getting new customers and keeping current customers. I can’t understand why people do not realize this philosophy and fail to focus on it. If you think that anything is more powerful to the success of YOUR business then this philosophy, then I dare you to try operating your business without customers. In fact, take customers away from anybody in business and see how long they stay in business.
Think about it! Financial advisors, realtors, sales and marketing professionals, mortgage brokers, bankers, accountants, attorneys, plumbers, contractors, retailers, dentists, chiropractors, medical doctors, network marketers, travel agents, professional speakers, car dealers, you name it. The list goes on and on with several professions! Never lose focus of the fact that whether or not YOU stay in business and, most importantly, profit, will depend on your ability to attract new customers/clients and keep your existing contacts!
Rule #2: Your Income Won’t Increase, Until Your Contacts Increase
I firmly believe that your business, income and net worth won’t increase until your contacts increase. Why, you might be asking? The reason is that somebody always knows somebody somewhere who can introduce you to the person you’re trying to get as a customer/client. See, it’s a simple formula. The more contacts you add to your network, the more opportunities you’ll have to attract new customers/clients and the more revenue you’ll generate. The more revenue you generate, the more income you’ll earn and the higher your net worth is going to become.
The ability to create and maintain a continuous stream of contacts who can lead to an abundance of referrals is such an influential business strategy. Every company and organization who has customers/clients should make it mandatory for their employees to attend courses on how to make contacts.
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