Shanghai Auto Show in Detroit after the attractiveness scale top


In the first quarter of China’s auto sales into account the context of the world’s first, which closed yesterday in Shanghai auto show, a record size of all aspects of the history, more than 600,000 visitors, has gone beyond the top, such as Detroit and Geneva Motor Show, the world’s car dealers are the main battlefield, as the Chinese market. Mainland industry but also to attack their own brands, but pointed out that currently China-made auto industry is still in the “innovation and imitation coexist” stage.

The worldwide automotive development in precarious in the nations to direct, before the very large present is in addition lessened, for instance, this year’s Detroit auto present held in January, Nissan, Mitsubishi, Suzuki, Rolls Royce, Ferrari and Porsche all nonexistent, but the other hand, the Shanghai Auto Show , in spite of of the amount of the public display, exhibitors environs, the public scenery, press record, etc. (see table), which reflects the market purpose slowly transferred to China.

According to China Association of Automobile Manufacturers statistics present that in the first quarter of China’s auto sales arrived at 2.6788 million, more than the United States to become the first worldwide motor vehicle sales. Therefore, the Shanghai auto present this is not only the world’s greatest automotive manufacturers are more luxurious than ever before to join in housing in collapsible shelters, and even those who have a forfeit of vehicle manufacturers, the present will be observed as an possibility to revive the business.

“To the world’s premier China to arrest market”

Changes in the market, foreign media that “the scales of the global automotive industry in China is also completely biased!” And even foreign countries, “the global auto market is the main battlefield to China from the United States” and “Who wants the world’s leading, there must be a market leader in China! “views, etc..

Another purpose of the present was that the depot will in addition have out own brand labels in rank to change the past, in the household motor vehicle was appraised “low-cost, low-quality, low-grade” of the Indian public. In this present, the FAW, SAIC, Dongfeng, Chang’an, Kwong gas, Beiqi six first collected Automotive Group, Geely, Chery, BYD, Great Wall, have in addition seemed together. The number of the Shanghai Auto Show to launch 50 new vehicles, there are 30 number of own brand labels, have modified the job of foil.

Domestic car both innovation and imitation

According to industry analysis, because the collective self-brand initiative, introduced this year on the adjustment of the domestic automotive industry revitalization planning inseparable, “the revitalization of planning” to make their own brands well received in the performance of the market as a whole.

On the other hand, though more than this year’s brand label exposure, but in addition appealed many of uncertainties, chiefly cites to imitate foreign brand label motor vehicles can only be cited to as “cottage Edition” products; for these unfavorable judgments, the development said, China’s unconnected brand label new thoughts “both research and imitation” type of development. However, the development incisive out that the in the household automobile technical knowledge and foreign automobile technical knowledge notably constricted the gap, received through connection endeavours “technology spillover effect” notably lessened its own brand label vehicles to have more unconnected sophisticated real estate privileges in rank to enhance the quintessence competitiveness.

About the Author: