The Nintendo Switch recently achieved the distinction of selling 20 million units around the world. To say that this is remarkable would be an understatement, especially when compared to the underwhelming performance of the company’s previous system, the Wii U. While the Switch caught people’s attention with strong content, it was the marketing that made people take notice at the onset. Here is why Long Island advertising agencies should recognize it.

Versatility was one of the biggest factors that played into the Nintendo Switch’s marketing, at least early on. According to companies like fishbat, the Switch was positioned as a video game system that could be played in different ways. Docked, or TV, mode ended up being the most common but the fact that it could be played in handheld mode offered more variety. Simply put, the Switch was positioned as an example of hybrid technology.

The Switch had the benefit of numerous titles being brought to the platform, too. In fact, these were on display during the marketing of the system as well. Everything from Mario and Zelda to third-party titles like Skyrim were front and center. What this meant was that potential customers could see teasers of the experiences to come on the Switch. This also showed that the platform in question wouldn’t be light on content.

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As you can see, there were multiple factors that played into the Switch’s marketing campaign. Everything from the content it would boast to its versatility in general made it appealing to the masses. In fact, there was a time when the average person would struggle to find the system in question when they were shopping. Without solid advertising, it’s unlikely that this video game system would have reached the success it ultimately obtained.

Consult fishbat if you have any questions about digital marketing capabilities.. Unique version for reprint here: Long Island Advertising: What Made The Nintendo Switch’s Marketing Successful?.