Ever since codename Kumo, was revealed as Microsoft’s latest search, sorry decision making engine, netizens everywhere have been curious to find out if Google has finally found a worthy competitor, in the sonorously worded Bing. Tongues started rolling ever since Microsoft acquired Powerset in July last year and the predictions have come true as Bing utilizes Powersets semantics driven search engine to give more intuitive search results.
The interface has certainly improved with lesser cluttered and easily lined search categories (Images, Videos, Shopping, News, Maps, and More) over the search bar. Bing also lets you enter your queries without wasting any time loading the image.
The explorer section which opens in the left pane after each search query gives a list of related searches tied to the keyword, using Microsoft’s last year acquisition, Powersets semantic technology. But it only recognizes the most popular or a certain Binged list of keywords and turns them out on top. Searches with keywords like, I hate puppies turned out absolutely no related searches, while Michael Jackson was a search favorite with an incredibly detailed list of his videos, songs and more.
Videos can be filtered by length, screen size, resolution, and a large range of sources (MSN, MTV, BBC, YouTube or Daily Motion). There’s also the cool feature of playing a video in parts simply by hovering your mouse while in the browser! Microsoft has worked the hardest at providing people with the data they need on important searches like Travel, Shopping and Health. Other websites offer only a dizzying array of links when you want to get an air ticket to Seattle, find a good Sushi Bar or need sound advice on your peanut allergies, but Bing actually searches, compiles and presents information in an ordered form with tabulated comparisons and reviews.
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Using Bing Travel, you can actually find which airlines are cheaper and whether the prices would rise or fall. Shopping is a pleasure with user and expert reviews for every listing and every listing being a product itself with a Microsoft Cashback scheme in place, guaranteeing you with a discount on purchases made through Bing Shopping.
Lastly News and Maps could definitely use some tweaking as they are way behind Googles international standards and local penetration. Bing it seems is currently geared towards a more American audience with almost all listings for travel, news and shopping reverting to USA. This can loose Microsoft some valued customers in its ambitious plans to target local populations. Bing might get better at handling searches, but it really needs to give the larger international audience access to its best features Travel, Shopping and decisive searches.
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