The primary way to attract customers to your business in one way or another is advertising. There are many different ways of advertising but each of these have one goal in common – for your business to get noticed by as many people as possible, mainly those who are in your target audience.
In the early days national press, such as newspapers and radio, were the perfect way to advertise. But then along came the invention of temporarily the greatest form of advertising, television. For several decades now television ads have been the most effective way to advertise, this however has now changed for there is a method that surpasses it.
I am talking of course about the Internet. Over 1.3 billion people worldwide use the Internet, that’s around a 6th of the earth’s population and you can select who out of those 1.3 billion that you want to sell to, and target your advertisements solely at them. Never before has there been a way to do this so effectively.
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The great thing about pay-per-click is exactly what the name suggests, you will only pay a few pennies each time a qualified lead (i.e. someone looking for light bulbs) clicks through to your light bulbs site, so not only is it the most targeted form of advertising, but it is also the most cost effective as you don’t simply pay a huge sum of money and hope someone bites like you would with a TV ad, you only pay for each person that comes to your site.
There are several options when it comes to internet advertising, and deciding which one will be the most effective for you is vital in order to optimise results. There are websites that offer free internet advertising. There are places on the web where you can get Internet advertising that offers great exposure and promotion for your site.