It is a well known fact in the world of webmasters that you need lots of links in order to rank well in the search engine results pages. But no all links are worth the same, you can have 3000 links and rank higher than someone with 20,000 if your links are from sites of a better quality.
When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.
Every page that Google can see will receive a Page Rank (PR) from 0-10, 0 being the lowest and 10 being the highest. This will not happen immediately because PR is only reviewed once every 6 months or so. Achieving a PR of 10 is almost impossible unless you have a very large, very popular corporate website, like apple.com, but even that is only a PR 9. Some pages have a PR of n/a and this can mean several things, one that the page is younger than 6 months and Google hasn’t ranked it yet, or because its an unimportant page deep in a site, or because Google has detected something it doesn’t like on that site and blacklisted it.
So what does it mean to have a good page rank? Well, a link from a PR 7 page will be considerably more beneficial to your ranking in the search engine results than one from a PR 2. PR is essentially how useful, genuine, important and valuable Google deems a page/site to be, and so if a PR 7 or 8 site is linking to you, and each link pretty much counts as a vote of quality, then Google can conclude that your site is of high importance and quality and will reward you by putting you higher in the rankings for your chosen keywords.
Having a high PR page does not directly benefit you, but it does mean that you will be in a position to offer better quality links out to other sites, and so you can then request high quality links back. So the higher your PR, the better chance you’ve got of being ranked highly, but only if you do the work to get the links, it wont do anything on its own.
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An ideal way to start your linking campaign is to find sites that are in the same boat as yours in that they are looking to build lots of links to gain PR. If you can get links from as many of these sites as possible, then in 6-12 months all of them should have at least some PR, meaning that if they’re still linking to you, you will have some PR, allowing you to start trading links with sites that have higher and higher PR.
Links are not the only thing that count when building PR, something else that we know counts towards it is how often the content is updated. Content that is updated on a regular basis hold far more weight with Google than content that is left the same.
This is because the content will appear to have gone stale after a while; after all, news wouldn’t be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference.
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