Rub, Then Lights Out
It’s a loose term, but “miracle” applies to — of all things — contact solution. Yeah, I said it. It’s a miracle — especially the no-rub business. You just squirt your lenses, cap them, and off you go to slumber land. In terms of the contact care world, the no-rub has been like a revolution. It plays perfectly to our inherent American aversion to time-consuming tasks.