A wedding website blogs main goal is to let your customers know that they can depend on you to answer any questions they might have because you are knowledgeable and experienced in your field.
Providing your customers with useful tips and helpful information is the best way to do this. If you were a florist, for instance, information about bridal bouquets, the best flower arrangements or even advice on how to stick to a budget could be posted on your blog. If ideas for your post don’t come that easy, you could always use bits of previous conversations you have had with different customers where you have helped them choose flowers based on budgets and preferences.
Another thing that’s great about blogs is that they give you the opportunity to get in touch with your potential customers. The comments that they leave will give you insight to what they prefer and what they don’t. You should always address the comments posted either by replying directly or by incorporating your response in your next blog post. It does not matter which way you connect with your site visitors, but it is important that you do.
By doing this, you become trusted. I’ve read a statistic recently that says 90% of brides are researching their wedding on the internet, so giving them useful information really starts to put you into the trusted adviser roll, and if they like what they hear, you’re much closer to converting them into a real customer.
Using video is the next important aspect…
You may already have started to feel a bit worried about this, but there really is no need! I’m talking about short 3 to 4 minute videos on your blog that really let couples see what you are about. You really are becoming a real person in the eyes of your site visitors now, and this is probably the closest you can get without physically meeting them!
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So what do you get by adding video to your blog?
Only a small number of wedding suppliers add videos to their blogs or web sites. The only ones that do are videographers, and that’s only because they use them as examples of their work and to showcase their abilities.
There are 2 methods you can use to add video to your website. The first methods would be to record your message to your potential customers as if you were speaking directly to them. The second method would be to edit in your message after you have recorded a short clip of your work.
Whichever approach you decide to take, the main thing is to keep the messages simple, clear and certainly under 3 or 4 minutes in length. If you’re looking for ideas on this, then go and spend some time searching through YouTube. There are many good examples of what works and what doesn’t, and you never know, you may just end up starring in the next viral video sensation!
Mark Strefford is a leading marketing expert, specialising in helping wedding suppliers attract Brides to their business using the internet. You can watch his free video on marketing to Brides using the internet at bridalmarketing.net.