Business postcards and business cards allow small businesses to reach out to the community and expand their horizons. Both are inexpensive but effective ways to bolster your company’s exposure and brand identity, but they each send a distinct message to consumers. So before deciding whether to distribute business postcards or business cards, it is important to understand which makes more of an impact.
Direct mail marketing has an approach that is different from those that you will normally use when you are planning a poster printing campaign. The emphasis in a direct mail campaign is placed on a personal marketing connection between you and your potential client is a must when you are planning to use business postcard printing materials.
Both cards play integral roles in an effective business strategy, but to maximize their impact, you need to know when and to use them.
If you want to capture the audience attention instantly, then you might want to consider using an image that will illicit a reaction from your target audience. You need to use an image that has an impact. Use an image that will best represent the point that you want to push across.
Another thing, only use high quality images when you are creating your postcards. The standard image resolution that you should be using is 300 dpi. Images on a lower resolution will only result in your pictures having blurred or fuzzy details. You will lose the crispness of your image and effectively dulling the potential effect that you can have.
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After you have settled on the goal that you want your cards to achieve, the next thing that must be done is to create your message. How are you going to tell your clients and prospects about what you want to achieve in ways that they will respond positively? Now this is vital to the whole project. You don’t have to do this if you don’t know how. You are not really expected to perform well in every aspect of your biz. You can hire a professional to create the lines that sell and words that capture people’s attention and interest.
Also, you should make the experience of reading your postcard worth your potential customer’s time. Offer a promo or a special discount so that your customer can feel that he or she gained something from reading your marketing material. Special offers also help in your advertising campaigns since offering customer’s value for their money is a proven thing that will arouse the interest of many.
Unprofessional looking postcards are another mass mailing pitfall. It is crucial to maintain an air of professionalism. Yes, a colorful, eye catching postcard will get a consumer’s attention, but if that advertisement does not illustrate complete professionalism, it will end up in the recycling bin.
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