Most middle aged men living today can remember a point in time – just a few decades back – when the term ‘skin care’ was almost exclusively associated with women. These were the days when the mention of the world ‘skin care’ would only have drawn blank stares from men, who felt that it had absolutely nothing to do with them.
Fast forward to the end of the first decade of the twenty first century, and we find ourselves living in an age when skin care for men has found a considerable degree of acceptance, with even a number of skin care products targeted at men actually being purchased in reasonable numbers.
Yet there is no denying that the old view of skin care as ‘a woman’s thing’ still holds sway in some corners, with many men who as much as apply any type of oil on their faces being considered ‘sissies’ who are trying to ape the female gender – which is seen as the most ‘unmanly’ thing to do. All this would have been alright were it not for the media outlets, who in conjunction with the makers of skin care products are working hard to project the idea that the modern man should actually be very conscious about how they present themselves in terms of appearance as ‘it is crucial to their success.’ The hapless ‘ordinary’ man being discussed in all this debate is meanwhile left hanging between these two points of view – between the extreme that holds that skin care for men is ‘sissy’ and the other extreme that holds that a man should take extremely good care of his appearance (which naturally starts with skin care) if they are to fit in the modern society.
Confused as to which point of view to follow – between making skin care a preoccupation and taking absolutely no care of their physical appearance – many men are opting to follow the path of moderation, namely taking some reasonably good care of their skin, but not making skin care a preoccupation – and for most men this seems to be the wisest route to follow.
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The modern man who wants to make themselves presentable will therefore opt for something like the usual ‘shower a day,’ perhaps with the use of some lotion and sunscreen when getting into direct contact with the sunlight – while desisting from the use of the more ‘extreme’ skin care practices like exfoliation, which – according to this ‘moderationist’ school of thought, are best left to women and their ilk.
Of course, the evolution of skin care for men is likely to witness major shifts in the coming days, as the skin comes to be rightfully viewed as the ‘biggest body organ’ it is really is, and as the term ‘skin care’ comes to be more associated with health maintenance than with appearance-enhancement.
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