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We all know that every aspect of Internet marketing has a specific tool that helps to drive traffic and sales, and any email marketing campaign is no different. What you need to concentrate on here is developing and building up a mailing list since that is the real cornerstone of any successful email marketing campaign. Remember that there is no denying the power of a well run email marketing campaign and with that in mind there are specific things you can do to ensure that your mailing list is strong and healthy.