Since the end of the millenium, The LEGO Group has been grinding out Star Wars LEGO systems and keeping fans interested and excited about the theme. Star Wars LEGO sets have been created with the intent building fans for the Star Wars franshise and LEGO systems. The LEGO Group never created LEGO systems around other licensed goods before they signed on with LucasFilms but because of the popularity of the Star Wars theme LEGO has built on this popularity by putting out even more licensed building blocks like Mickey Mouse, Sponge Bob Square Pants and Spider Man.