The primary way to attract customers to your business in one way or another is advertising. There are many different ways of advertising but each of these have one goal in common – for your business to get noticed by as many people as possible, mainly those who are in your target audience.
A wedding website blogs main goal is to let your customers know that they can depend on you to answer any questions they might have because you are knowledgeable and experienced in your field.
In the past, all you needed to rank highly in the search engines was reciprocal links, which made seo quite easy because the links were easy to get. You’d find a site that was promoting itself by exchanging links, add their link on your site, email them asking for a link back, and wait. You then have a link, they have a link, everyone’s happy.