Three Solutions for Brand Oneself by James Malinchak
With regards to advertising yourself, it seems like most of the people will not remember you by your name, except if your name is specific, you’re a star, or it has a specific sound or image or symbolism attached with it. For instance, at once, my name, James Malinchak had not been known. Now that I have been on the speaking circuit for many years, have numerous books & merchandise out there, and have been highlighted in a hit TV show on ABC, ‘Secret Millionaire,” my name is known. However, it was not always that way.