Yoga teachers often don’t want to promote themselves or their businesses through advertising and marketing, as it seems somehow contrary to the spirit of the yoga tradition.
That is all well and good, but here are a few things to consider:
No class will fill without promotion of some kind. Thinking otherwise is simply arrogant…
Guilt over charging money for yoga means you may not value what you do, so why should anyone else…
Plus, it’s irresponsible not to let the community around you know about the ways you can improve almost any aspect of their lives!
Marketing doesn’t have to be pushy. With the right intention, it’s actually seva, or service work.
Chances are, if you’re reading this article, you either have a yoga career or you’re thinking of starting one. If that’s the case, then you understand that teaching yoga is about offering solutions. You have tools to help people reduce stress, lose weight, reverse insomnia, not to mention, you can introduce people to themselves in a way they feel whole, complete, and contented.
But here’s the problem. Can people find you when they need you?
A major responsibility for teachers is simply to make yoga available. By sharing your skills, experience, and talents, you are in service to your community. Marketing makes you a more effective yoga teacher, so the people who need you can find you. As for the money you charge for your services, just look at it as an energy exchange. You put energy out in your planning and teaching. You need to get something back or you’ll eventually burn out.
In India, the swamis and other masters may not be paid directly by cash, check, or credit card, but they are still get paid. Every need is fulfilled by their patrons, whether the teacher ever sees the money or not. It’s an exchange of energy. The swami feeds the community with his or her teaching expertise. And the teacher gets fed in return. It needs to be the same for you.
Traditional advertising no longer works for the yoga business
Most people nowadays look for yoga on the Internet. You’ll get few responses from running ads in the phone book or in the local paper, plus that kind of advertising will really blow your budget. The best thing to do is make sure the people who are looking for your services can find you online.
Ad representatives who try to sell you multiple insertions are telling you the truth when they say, the more you advertise the better your results. But your return will likely be very small in comparison to the money you spend. For me, advertising in the yellow pages, local health magazines, and the newspapers has been an enourmous waste of money I could have used for other things.
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A bigger budget will not solve the problem. You will not likely get a flood of new students by spending more on advertising. It just doesn’t work.
Now the good news. You can attract new clients much more effectively and inexpensively in other ways. Some strategies won’t cost a dime, yet they work quite well.
Word of mouth will bring you your most loyal clients in the future, referred by existing loyal clients. The other thing to think about is your location — not your physical location, but your location in Google search engine results when people look up keywords related to your services.
You can be found online through Google even if you don’t yet have a website. A website would help quite a bit, though.
5 free methods of attracting new yoga students from the Internet
1. Use free press release distribution sites to get your events, services, and news online.
2. Create a Facebook Page for your yoga business. Invite friends to join your page, then post your yoga classes and workshops. This is a great way to get word out about your events.
3. Craigslist is a free site where you can post your events, classes, and services.
4. Write about yoga topics you know well and distribute your articles through EzineArticles and other directories.
5. Create a YouTube account and post videos about your yoga expertise.
You can build a rewarding and profitable yoga career off these yoga marketing tips alone. There are many more tools available, of course, but these will give you a great start in finding more students and making more money doing what you love!
Learn more about online yoga marketing. Stop by David Morgan’s site where you can find a report with dozens of yoga marketing ideas that is sure to help you build your yoga business.