Nike is one of the biggest brand names in sports wear and sporting equipment. Based in the United States of America, they are the biggest manufacturers and suppliers of athletic apparel and shoes. They have used high profile sports stars and celebrities over the years to market their products. For instance, Michael Jordan, Tiger Woods, Kobe Bryant, Le Bron James and countless others have at one stage or the other endorsed the brand name Nike. With their experience and commitment to quality, the Nike Company has ventured into the heart rate monitor market. Here, they are revolutionizing the industry with innovative designs and technology. One such Nike heart rate monitor that has become a favorite amongst health and fitness enthusiasts is the Nike Triax C8 Heart Monitor Watch.