Press Release could Generate Traffic to Your Website
Look for keywords which would be only yours. Even if you do not believe in doing a few hours of research a day please hear me out when I say this. Keyword research should be on your top priority no matter what. The other way of looking at it is to visit forums and research for keywords. For people who are just starting out up to those who are at the intermediate stage with less than 2500 traffic hits to your site, this is perhaps the best way to move.